A visually captivating poster for Dr. Cheng Yu’s solo recital at the British Museum, celebrating the Mid-Autumn Festival. The design should seamlessly merge traditional Chinese Gong Bi paintings with the cultural symbolism of the festival, creating an elegant and culturally rich visual experience.
Concept
The poster features a moon-shaped centrepiece inspired by the mythical “Palace in the Moon,” a traditional Chinese fairy tale. Detailed Gong Bi paintings of flowers and plants adorn the moon, while Dr. Cheng Yu is depicted as Chang’e, the legendary fairy, sitting in the palace and playing traditional music. The design captures the essence of the Mid-Autumn Festival, evoking a sense of elegance and cultural depth.
Process
Research
Studied the cultural significance of the Mid-Autumn Festival and the Gong Bi painting style, focusing on its intricate details and symbolism.
Strategy
Defined the design concept: merging traditional art with modern storytelling to create a visually stunning and culturally resonant poster.
Design
Created a moon-shaped centrepiece using Gong Bi paintings of flowers and plants, symbolising the festival’s connection to nature and tradition.
Incorporated Dr. Cheng Yu’s image as Chang’e, blending her into the “Palace in the Moon” to reflect the fairy tale’s narrative.
Used a soft, moonlit colour palette to evoke the serene atmosphere of the Mid-Autumn Festival.
Implementation
Applied the design to the poster, ensuring it was both visually striking and culturally authentic.
Outcome
The poster successfully captured the elegance and cultural richness of the event, creating a memorable visual experience for attendees. The fusion of traditional art and modern design resonated with the audience, enhancing the anticipation for the recital.
Below are some other posters designed for Dr Cheng's other music concerts.
