Design a cover and article layout for Time Out Magazine, focusing on the theme “Unconventional Holiday Destinations: The Secret State.” The feature explores the enigmatic allure of Pyongyang, North Korea, aiming to captivate readers with a sense of mystery and adventure.
Approach
We created a visually striking design using bold colours, collage techniques, and hidden elements to reflect the theme’s intrigue. Colour overlapping and subtle textures were used to evoke a sense of discovery and adventure.
Process
Research
Studied the cultural and visual identity of Pyongyang, focusing on its unique architecture, landscapes, and hidden narratives.
Strategy
Defined the design concept: contrasting the mysterious and the revealed, using bold visuals to draw readers in.
Design
Created a collage of images, blending iconic Pyongyang landmarks with abstract, hidden elements to convey intrigue.
Used a bold colour palette with overlapping layers and subtle textures to add depth and dynamism.
Designed typography that complements the visuals, balancing modernity with a sense of exploration.
Implementation
Applied the design across the cover and article layout, ensuring a cohesive and immersive reading experience.
Outcome
The design successfully captured the enigmatic allure of Pyongyang, creating a visually captivating piece that drew readers into the story. The bold colours and collage technique highlighted the theme’s contrast between the known and the unknown, making the feature both engaging and thought-provoking.

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