Overview
For an interior design firm catering to hybrid professionals, I built a warm, modern brand system rooted in everyday life and functionality.
The identity combined spatial typography, tactile imagery, and clear grid systems. Deliverables included signage, packaging, merchandise, and web/social-ready assets.
Approach
I developed a brand that balances modern aesthetics with warmth, using complementary colours, textures, and engaging photography to create a welcoming and adaptable identity.
Key Deliverables
Logo, colour palette, typography, and visual guidelines.
Custom photography showcasing personalised workspaces.
Brand assets for digital and print use.
Process
Research
Understood the target audience—hybrid professionals valuing functionality and aesthetics.
Strategy
Built the brand around “balance,” combining work and life through modern yet cosy design.
Design
Created a logo combining a triangle and semi-circle, inspired by the shapes of doors and corners in interior design floor plans.
Used these simple, foundational shapes to symbolise the brand’s core value: balance.
Photography
Conducted a custom shoot featuring pets and plants to symbolise the harmony between work and home life.
Outcome
The new identity positions DESK&DWELL as a forward-thinking studio, resonating with professionals seeking work-life balance. The logo’s geometric simplicity and the photography’s warmth work together to reflect the studio’s mission of creating spaces that are both functional and personal.
