THE CONCEPT
Casa del Pescador is more than a chocolate brand—it’s a story cast from the sea. Inspired by the honest labour of a fisherman and the comforting sweetness of handcrafted chocolate, the brand balances tradition, simplicity, and a touch of whimsy.
At the heart of the identity is a symbolic image: a fisherman reeling in a chocolate bar. This playful visual metaphor anchors the narrative, expressing both craft and care.
The refined palette—deep navy, rich cocoa brown, and soft coastal neutrals—evokes ocean depths, chocolate indulgence, and the warmth of a seaside haven.
INSPIRATION & THINKING
Honest craft — The fisherman symbolises patience and dedication, mirrored in the chocolate-making process.
Nostalgic charm — Soft lines and earthy textures recall rustic fishing cottages and handmade goods.
Coastal calm — The colour palette and natural textures bring a soothing, maritime elegance to the brand.
Whimsy in simplicity — Subtle illustrations and minimal design keep the visual story light and endearing.
TYPOGRAPHY & VISUAL LANGUAGE
Typography: A refined serif paired with a warm sans-serif reflects both heritage and clarity.
Illustration: Hand-drawn line elements (like nets, waves, and hooks) add personal, narrative touches.
Textures: Light grain, soft gradients, and sea salt motifs help ground the brand in its coastal setting.
Logo: The fisherman with his chocolate “catch” stands as both icon and story-starter.
Deliverables
Logo & Brand Mark: Line-drawn fisherman + chocolate bar
Packaging Design: Elegant, sea-themed packaging with consistent brand elements
Collateral Materials: Business cards, labels, and stationery with story-driven graphics
Digital Assets: Social media templates and website visuals for a seamless online presence
Brand Guidelines: Colour system, typography, illustration usage, and storytelling tone—all in one clear, cohesive guide
SWEET SPOT
The “hook” of this brand—literally and figuratively—is the chocolate bar being reeled in from the sea. This unique motif unites product, place, and personality in one image, making the brand instantly memorable and deeply rooted in its origin story.
IMPACT
Casa del Pescador tells a gentle, compelling story —
where the craft of the sea meets the richness of chocolate. Through its calm visual rhythm and meaningful symbols, the brand invites customers into a world of warmth, care, and coastal charm.
It’s not just chocolate—it’s a sea-sweet tale wrapped in every bar.
