THE CONCEPT
Casa del Pescador weaves a gentle narrative:
where the patience of a fisherman meets the sweetness of hand-crafted chocolate.
Rooted in tradition, place, and quiet whimsy, the brand tells a story with every bar.
where the patience of a fisherman meets the sweetness of hand-crafted chocolate.
Rooted in tradition, place, and quiet whimsy, the brand tells a story with every bar.
At the centre is a playful emblem: a fisherman reeling in a chocolate bar.
A simple, memorable image that ties together product, identity, and origin.
A simple, memorable image that ties together product, identity, and origin.
Visual Direction
Colour palette: Deep navy, cocoa brown and warm coastal neutrals reflect sea, chocolate and sun-washed cottages
Typography: A serif for heritage, paired with a humanist sans-serif for warmth and clarity
Illustration style: Delicate hand-drawn lines—nets, waves, hooks—bring storytelling to life
Textures & motifs: Sea-salt grain, gentle gradients, and printed paper texture ground the brand in tactile authenticity
Logo: The line-drawn fisherman becomes both icon and narrator—instantly recognisable and quietly charming
Deliverables
Logo & Brand Mark: Line-drawn fisherman + chocolate bar
Packaging Design: Elegant, sea-themed packaging with consistent brand elements
Collateral Materials: Business cards, labels, and stationery with story-driven graphics
Digital Assets: Social media templates and website visuals for a seamless online presence
Brand Guidelines: Colour system, typography, illustration usage, and storytelling tone—all in one clear, cohesive guide
What We Built:
Brand Mark & Logo – A hand-illustrated fisherman with chocolate “catch”
Guidelines Document – Clear tone of voice, visual rules and illustration usage for long-term consistency
Brand Collateral – Business cards, stationery and label sets with integrated illustrations
Further works:
Digital Assets – Social media templates and web elements with storytelling continuity
Packaging System – Sea-themed design across bars and labels, using consistent colours, motifs and type
Outcome
The brand strikes a balance between calm and character—inviting customers into a slow, soulful experience.
More than a product, Casa del Pescador offers a seaside moment with every bite.
More than a product, Casa del Pescador offers a seaside moment with every bite.
It’s not just chocolate—it’s a story worth savouring.
