Casa Moderna is an international expo showcasing reimagined living spaces for a brighter future. The goal was to create a design concept that combines creativity, sustainability, and a cosy atmosphere, reflecting the expo’s focus on innovative and eco-friendly living.
Approach
We developed a brand identity centred around the theme of reimagining living spaces, using paper craft to symbolise sustainability and inspire creativity. The design fuses aesthetics, functionality, and eco-friendliness to create a warm and inviting atmosphere.
Process
Research
Explored the expo’s mission and audience, focusing on the intersection of modern design and sustainable living.
Strategy
Defined the core concept: “Reimagine Nest,” emphasising creativity, sustainability, and comfort.
Design
Created paper craft models of furniture and houses, symbolising sustainability and the potential for reimagining spaces.
Developed a warm, earthy colour palette and organic textures to evoke a cosy, eco-friendly feel.
Designed a flexible visual system for use across event signage, digital assets, and promotional materials.
Implementation
Rolled out the branding across all touch points, ensuring a cohesive and immersive experience for attendees.
Outcome
The design concept successfully captured the expo’s vision, creating a memorable and inspiring experience for visitors. The paper craft elements and sustainable theme resonated with attendees, highlighting the potential for innovative and eco-friendly living.
