Overview
For an eco-focused design expo in Mexico City, I created an immersive event identity blending tactile storytelling with modular branding.
Inspired by papercraft and emotional symbolism, the system spanned posters, signage, motion graphics, and 3D textures — designed to feel personal yet structured.
THE IDEA
Inspired by papercraft, Reimagine Nest explores the intersection of sustainability and emotional warmth.
The nest became our metaphor: safe, flexible, and lovingly built.
Using handcrafted textures and tactile forms, the project invites people to see eco-living as poetic and personal.
VISUAL APPROACH
Papercraft models of homes and furniture formed the centrepiece of the identity
A colour palette of blush pink, deep royal blue, and warm orange brought a sense of emotional warmth and modernity
Tactile textures—paper grain, layered cuts, natural shadows—added a handcrafted, analogue sensibility
A modular visual system enabled consistency across signage, print materials, digital assets and 3D displays
OUTCOME
The project brought emotional depth to Casa Moderna’s mission. Visitors were drawn to the immersive paper environments—capturing and sharing them online. The concept proved that sustainability can be beautiful, personal, and creatively built from the ground up.
