Marmite is known for its strong, distinctive flavour, which conveys confidence and fearlessness.
A rebrand could help it reach a wider audience while promoting its versatility in cooking and everyday use.
A rebrand could help it reach a wider audience while promoting its versatility in cooking and everyday use.
Approach
I aimed to modernise Marmite’s identity while retaining its bold personality.
The design focuses on celebrating its unique flavour and expanding its appeal to new audiences through vibrant visuals and versatile messaging.
The design focuses on celebrating its unique flavour and expanding its appeal to new audiences through vibrant visuals and versatile messaging.
Key Deliverables
A bold, modern logo and visual identity.
A vibrant colour palette and dynamic typography.
Symbolic icons and imagery that convey energy and progress.
Process
Research
Analysed Marmite’s current market position and identified opportunities to appeal to younger, more diverse audiences.
Strategy
Developed a concept that balances Marmite’s iconic boldness with a fresh, modern aesthetic.
Design
Updated the logo and packaging, introducing a dynamic colour palette and versatile campaign visuals.
Testing
Conducted consumer testing to ensure the new design resonated with both loyal customers and new audiences.
Outcome
The new identity captures PowerMi’s essence, inspiring users to embark on a transformative journey. The design’s energy and simplicity resonate with a wide audience, making the brand both memorable and impactful.
