ECOvibes is a non-profit organisation focused on reducing carbon emissions and promoting sustainable living.
The challenge was to create a digital space that could educate and empower teenagers—turning complex environmental issues into actionable, engaging content.
The website had to do more than inform—it needed to inspire a generation to take meaningful steps toward protecting the planet.
The website had to do more than inform—it needed to inspire a generation to take meaningful steps toward protecting the planet.
INSPIRATION & THINKING
Youthful optimism — The visual language blends bold colours and expressive illustrations to reflect hope, energy, and action.
Simplifying the complex — Environmental data and science were transformed into digestible, visual stories to keep teens curious and motivated.
Empowerment through interactivity — Interactive modules and bite-sized learning experiences keep users engaged and in control of their journey.
APPROACH
ECOvibes’ website was crafted to connect deeply with Gen Z values—purpose, participation, and progress. Every design decision was guided by empathy and insight, ensuring the platform could spark lasting interest and personal action.
Process
Discovery & Research: Conducted collaborative workshops and interviews with the ECOvibes team and teen focus groups to map their values, challenges, and digital habits.
Content Strategy: Reframed climate and sustainability topics into short, digestible segments, supported by infographics, animations, and real-world tips teens could act on.
Design & Development: Built a vibrant, fully responsive site using a modular design system. Bright tones, playful illustrations, and future-friendly code made the platform accessible and long-lasting.
User Testing: Prototypes were tested and iterated based on real teen feedback—optimising readability, gamified elements, and UX for small screens.
SWEET SPOT
The site’s standout feature is its ability to translate urgency into empowerment—combining education with action. Every scroll and click encourages users to make changes in their everyday lives, no matter how small.
KEY DELIVERABLES
Responsive Website: Youth-centric design that works across all devices
Custom Illustrations: Eco-themed visuals tailored to teenage sensibilities
Interactive Learning Tools: Quizzes, goal trackers, and challenges to boost engagement
Content System: Easy-to-update CMS for ongoing initiatives and campaigns
Brand Toolkit: Colour palette, typography, and iconography guidelines for consistency
IMPACT
Since launch, ECOvibes’ platform has seen a spike in engagement, especially from schools and environmental clubs. Teen users praised the site’s clarity and design, while the organisation gained a powerful tool to further its mission.
The site not only educates—it activates.
