My Role
Brand Analysis
Brand Concept / Logo / Colour / Typography
Brand Identity / Design System
Marketing Assets
Basic Web UI Component
Brand Concept / Logo / Colour / Typography
Brand Identity / Design System
Marketing Assets
Basic Web UI Component
Tools Used
Figma
Adobe Illustrator
After Effects
Adobe Illustrator
After Effects
Brief
Nexus is a design-led software partner that helps organisations bring clarity to digital transformation.
They build connected, scalable systems — from custom platforms to human-centred interfaces — combining engineering precision with thoughtful design. I develop a brand identity and modular design system that reflects their structured, collaborative, and systems-driven approach.
User Research
Brand Concept Ideation
REFLECTIONS
& LEARNINGS
Empathy and systems thinking go together.
I really enjoyed working on the Nexus project. It reminded me that systems aren’t just technical frameworks — they’re stories told through structure, rhythm, and consistency.
Building both the brand identity and the design system challenged me to think not only about how things look but also about how they connect, scale, and feel over time.
It also deepened my belief that clarity is an emotional experience — when interfaces are quiet, coherent, and intentional, users feel calm and in control. I’ve been noticing structure everywhere, and aim to started designing not just for what works, but for what makes sense.
