Overview
Nexus is a design-led software partner helping companies navigate digital transformation. I developed a modular brand identity and design system that reflects their systematic, collaborative approach.
From logo to UI components, every asset was built to scale — ensuring internal product consistency and external brand coherence.
System Thinking Meets Empathy
More than a look — this system was about how things connect, scale, and feel.
I collaborated closely with engineers to align design logic with implementation specs.
I collaborated closely with engineers to align design logic with implementation specs.
Visual Language Highlights
Logo: Minimal, structured, scalable
Typography: Grid-based system with flexibility
Colour Palette: Calm + contrast for hierarchy
UI: Reusable Figma components aligned with dev logic
User Research
Brand Concept Ideation
Visual Direction Brainstorm
Visual Moodboard
Logo Creation
REFLECTIONS
& LEARNINGS
Designing Nexus taught me that systems are more than frameworks — they’re stories of clarity told through rhythm and structure.
Good systems help users feel in control. Great ones do it quietly.
Tools Used
Figma | Illustrator | Design Tokens | Figma Dev Mode
