The Watergate Bay Food & Wine Festival is a family-friendly event along the Cornish coastline, offering a weekend of entertainment, wine, and diverse food experiences. The goal was to create event branding centred around the theme of artisan exploration and connection, capturing the festival’s vibrant atmosphere.
Approach
We developed a brand identity that combines playful illustrations, a coastal-inspired colour palette, and an inviting tone to reflect the festival’s seaside location and lively spirit.
Process
Research
Explored the festival’s history, location, and audience to identify key themes—artisan craftsmanship, family fun, and coastal charm.
Strategy
Defined the brand’s core message: celebrating connection through food, wine, and community.
Design
Created vibrant, hand-drawn illustrations featuring beach elements like seaweed, sailboats, lobsters, mint, cocktails, parasols, and lemons to evoke the seaside atmosphere.
Developed a coastal-inspired colour palette (soft blues, sandy neutrals, and vibrant accents) to complement the illustrations.
Designed a flexible visual system for use across posters, digital assets, and merchandise.
Implementation
Rolled out the branding across all touch points, ensuring a cohesive and immersive experience for attendees.
Outcome
The new branding successfully captured the festival’s essence, attracting a diverse audience and enhancing the overall experience. The playful illustrations and coastal palette resonated with attendees, creating a memorable and refreshing identity.
