Hello, I’m Lili — a UK-based multidisciplinary designer with a unique blend of experience in graphic design, computer science, and UI/UX. I specialise in crafting thoughtful, impactful solutions across branding, web design, packaging, editorial, and product design.
A Global Journey in Creativity
My design career began at Arup’s Shanghai office, where I worked as a graphic designer for one of the world’s leading engineering firms. Inspired by the creativity and collaborative culture of British design, I moved to the UK to pursue a Master’s degree in Management at the University of Leeds.
Since then, I’ve led creative projects for brands like John Lewis, forward-thinking startups, and international clients—blending design thinking with business strategy to deliver meaningful, user-focused outcomes. Over time, I’ve also expanded into UI/UX and product design, creating digital experiences that are both intuitive and engaging.
Where Vision Meets Design
At the heart of my work is a desire to bring together creativity, technical skill, and a strategic mindset to help businesses communicate with clarity and stand out.
Branding & Identity
Building cohesive, authentic brand systems that resonate with the right audiences.
Building cohesive, authentic brand systems that resonate with the right audiences.
Product Design
Creating purpose-driven, scalable solutions aligned with real user needs and business goals.
Creating purpose-driven, scalable solutions aligned with real user needs and business goals.
UI/UX & Web
Designing user-centred websites and digital products that combine intuitive function with engaging form.
Designing user-centred websites and digital products that combine intuitive function with engaging form.
Let’s Collaborate
Whether you're looking to reimagine a brand, launch a new product, or craft a compelling digital experience—I’d love to connect and explore how we can create something remarkable together.