Hi, I’m Lili, a UK-based multidisciplinary designer.
With a unique blend of expertise in graphic design, computer science, and UI/UX, I specialise in crafting impactful solutions across branding, web design, packaging, editorial, and product design projects.
A Global Journey in Creativity
My design journey began at Arup’s Shanghai office, where I worked as a graphic designer for one of the world’s leading engineering firms. Inspired by the innovative and collaborative British corporate culture, I moved to the UK to pursue a Master’s degree in Management at the University of Leeds.
Since then, I’ve led creative projects for brands like John Lewis, innovative startups, and global clients, blending creativity with business strategy to deliver meaningful, user-focused results. I’ve also expanded my expertise into UI/UX design and product design, developing user-centred digital experiences that prioritise usability and engagement.
Where Vision Meets Design
I bring together creativity, technical expertise, and a passion for problem-solving to help businesses stand out.
Branding & Identity
Creating cohesive, bespoke brand identities that resonate with target audiences.
Product Design
Crafting innovative, purpose-driven solutions tailored to business objectives.
UI/UX Design & Web Development
Designing user-centred websites, applications, and digital products with seamless functionality and engaging interfaces.
Let’s connect and explore how we can create something incredible together!