Hello — I'm Lili,
a UK-based multidisciplinary designer with a background spanning graphic design, computer science and UI/UX. I craft visual and digital solutions that are thoughtful, purposeful, and quietly bold.
A Creative Journey Across Cultures
My design path began at Arup’s Shanghai office, where I worked on brand and visual communications for one of the world’s leading engineering firms.
Drawn to the clarity and creativity of British design, I moved to the UK to pursue a Master's in Management at the University of Leeds—and have since made it home.
Drawn to the clarity and creativity of British design, I moved to the UK to pursue a Master's in Management at the University of Leeds—and have since made it home.
Bridging Strategy & Design
Over the years, I’ve led projects for brands like John Lewis, early-stage startups and international teams—blending design thinking with business insight. My work now spans:
Branding & Identity — Building visual systems with clarity and character
Product Design — Creating purposeful, scalable user experiences
UI/UX & Web — Designing digital journeys that are intuitive and engaging
Editorial & Packaging — Communicating ideas through thoughtful detail
What Guides My Work
I bring together a systems mindset, visual sensibility, and a quiet obsession with craft. Whether designing a brand, a website or a digital tool, I focus on making things work—and making them meaningful.
Let’s Create Together
If you're looking to launch a new product, refresh your brand, or shape a digital experience that connects, I’d love to hear from you.