A celebration of classical Chinese music and cross-cultural harmony in London
2025 Festival—Resonance & Rhythm
A bold, kinetic visual system inspired by sound and shadow
The 2025 identity explored the emotional movement of music through abstract rhythm lines and a purple-to-black gradient background, evoking both depth and modern elegance.
Motion-inspired visuals—flowing line textures suggest musical rhythm and emotional waves
Gradient palette—rich purple fading to black creates drama and intimacy, echoing stage lighting and musical resonance
Poster series—bold layouts and minimal type placement maximise impact in print and digital
Digital visuals—animated titles and performance backdrops—enhance live experiences
This year’s design pushed visual rhythm to the forefront, creating a moody, immersive environment that resonated across generations.
